S1:E6 | Royston Lim: Linking insights, strategy and the data analytics process
Update: 2020-12-17
Description
Royston's background spans management consulting and client-side insights, with his most recent role being General Manager Customer Strategy and Insights at Virgin Australia. At Virgin Australia Royston was involved in merging research with data analytics to create a single customer view and using that to understand customer purchasing behaviour.
In this latest podcast, Royston explain why we need to create links between insights and strategy and between insights and the data analytics processes.
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